"Project Coastal Crisis" was a transdisciplinary initiative focused on designing effective strategies to address the challenge of sea level rise. Embedded within the "Design for Sustainability" studio in Art Center's Product Design department curriculum, the project challenged students to translate urgent scientific data on sea...
This project was developed for two clients, Alcon and Saks Fifth Avenue. For Alcon, it was a color lens simulation app UX project that allowed users to virtually try on different colored lenses on their iPhone screen without wearing them physically. The application helped consumers preview...
This project was a print design collection created for Hyundai Motors America. The client commissioned newspaper and poster advertisements for the Asian market, especially targeting Koreans. The designs focused on highlighting Hyundai’s key vehicle features and benefits, as well as promoting sales events and special...
Created event promotion creatives for Hyundai Motors U.S.A. to support its sponsorship of the 2018 Russia World Cup. The campaign highlighted Hyundai’s role as a main sponsor and helped promote the brand through World Cup-themed marketing materials....
This launch campaign for the Hyundai Genesis G70 focused on its explosive power and exceptional luxury. The advertising concept was designed to reflect the refined character and premium atmosphere of the Genesis brand....
This launch campaign introduced the all-new Santa Fe as a comfortable and safe vehicle designed for families. Centering on the key messages “comfort for the family” and “safety for the family,” the campaign featured a clever wordplay concept: by covering the letters “NAT” in “SANTA...
A launch campaign for Hyundai Motor America’s youthful and stylish new Kona, executed across print advertising, building-scale OOH, and outdoor promotional booths. The campaign’s standout element was a full-building painted advertisement in the heart of Wilshire, Koreatown, Los Angeles, which captured public attention and helped...
A promotional campaign for Nongshim’s flagship product, Shin Ramyun, featuring vibrant vehicle wraps inspired by pop art and animation. Activations took place in high-traffic areas popular with young audiences, including Los Angeles, Santa Monica, and Hollywood, introducing Shin Ramyun to new consumers, capturing attention, and...
A Christmas sales promotion campaign developed for KGC US, the American market of Korea Ginseng Corporation, Korea’s leading manufacturer of ginseng-based health products. The campaign aimed to increase awareness of the CheongKwanJang brand, promote its special Christmas offers, and maximize both product sales and promotional...
A Christmas sales promotion campaign developed for KGC US, the American market of Korea Ginseng Corporation, Korea’s leading manufacturer of ginseng-based health products. The campaign aimed to increase awareness of the CheongKwanJang brand, promote its special Christmas offers, and maximize both product sales and promotional...