A vibrant pop art vehicle-wrap campaign that promoted Nongshim’s Shin Ramyun across popular Los Angeles destinations, attracting young audiences and boosting brand awareness.
2017
A promotional campaign for Nongshim’s flagship product, Shin Ramyun, featuring vibrant vehicle wraps inspired by pop art and animation. Activations took place in high-traffic areas popular with young audiences, including Los Angeles, Santa Monica, and Hollywood, introducing Shin Ramyun to new consumers, capturing attention, and driving product interest and sales.