Graphic Design Archives - Brian Wooyong Lee | Multi-disciplinary Designer https://wooyongdesign.com/portfolio-category/graphic-design/ Brian Wooyong Lee is a multi-disciplinary designer with 13+ years in industrial, web, graphic, ai and marketing design for global brands and agencies. Thu, 13 Aug 2026 05:39:25 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://wooyongdesign.com/wp-content/uploads/2026/07/cropped-W-32x32.png Graphic Design Archives - Brian Wooyong Lee | Multi-disciplinary Designer https://wooyongdesign.com/portfolio-category/graphic-design/ 32 32 Think Sink https://wooyongdesign.com/projects/think-sink/ Sat, 03 Jan 2026 23:54:14 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15605 "Project Coastal Crisis" was a transdisciplinary initiative focused on designing effective strategies to address the challenge of sea level rise. Embedded within the "Design for Sustainability" studio in Art Center's Product Design department curriculum, the project challenged students to translate urgent scientific data on sea level rise and coastal resiliency into accessible public awareness campaigns and educational tools. Among the teams, "Think Sink" raised awareness through a provocative collection of clothing and everyday products designed to encourage people to visit an informative, educational website.

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]]> “Project Coastal Crisis” was a transdisciplinary initiative focused on designing effective strategies to address the challenge of sea level rise. Embedded within the “Design for Sustainability” studio in Art Center’s Product Design department curriculum, the project challenged students to translate urgent scientific data on sea level rise and coastal resiliency into accessible public awareness campaigns and educational tools. Among the teams, “Think Sink” raised awareness through a provocative collection of clothing and everyday products designed to encourage people to visit an informative, educational website.

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]]> Alcon https://wooyongdesign.com/projects/alcon/ Thu, 25 Dec 2025 05:32:57 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15722 This project was developed for two clients, Alcon and Saks Fifth Avenue.

For Alcon, it was a color lens simulation app UX project that allowed users to virtually try on different colored lenses on their iPhone screen without wearing them physically. The application helped consumers preview how each lens would look on their own face through the camera, making it easier to choose the color they liked most. The concept was well received by the client.

For Saks Fifth Avenue, it was a personal shopping experience application design. The app allowed users to browse catalogs of nearly all in-store products, create mix-and-match outfits, and receive fully customized curation based on their personal taste and preferred fashion style.

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]]> This project was developed for two clients, Alcon and Saks Fifth Avenue.

For Alcon, it was a color lens simulation app UX project that allowed users to virtually try on different colored lenses on their iPhone screen without wearing them physically. The application helped consumers preview how each lens would look on their own face through the camera, making it easier to choose the color they liked most. The concept was well received by the client.

For Saks Fifth Avenue, it was a personal shopping experience application design. The app allowed users to browse catalogs of nearly all in-store products, create mix-and-match outfits, and receive fully customized curation based on their personal taste and preferred fashion style.

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]]> Hyundai Motor America – Elantra https://wooyongdesign.com/projects/hyundai-motor-america-elantra/ Tue, 23 Dec 2025 06:35:45 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15749 This project was a print design collection created for Hyundai Motors America. The client commissioned newspaper and poster advertisements for the Asian market, especially targeting Koreans. The designs focused on highlighting Hyundai’s key vehicle features and benefits, as well as promoting sales events and special offers to help increase sales.

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]]> This project was a print design collection created for Hyundai Motors America. The client commissioned newspaper and poster advertisements for the Asian market, especially targeting Koreans. The designs focused on highlighting Hyundai’s key vehicle features and benefits, as well as promoting sales events and special offers to help increase sales.

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]]> Hyundai Motors America – Russia Worldcup https://wooyongdesign.com/projects/hyundai-motors-america-russia-worldcup/ Mon, 22 Dec 2025 07:01:20 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15775 Created event promotion creatives for Hyundai Motors U.S.A. to support its sponsorship of the 2018 Russia World Cup. The campaign highlighted Hyundai’s role as a main sponsor and helped promote the brand through World Cup-themed marketing materials.

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]]> This project was a print design collection created for Hyundai Motors America. The client commissioned newspaper and poster advertisements for the Asian market, especially targeting Koreans. The designs focused on highlighting Hyundai’s key vehicle features and benefits, as well as promoting sales events and special offers to help increase sales.

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]]> Hyundai Genesis G70 https://wooyongdesign.com/projects/hyundai-genesis-g70/ Sun, 21 Dec 2025 07:23:10 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15782 This launch campaign for the Hyundai Genesis G70 focused on its explosive power and exceptional luxury. The advertising concept was designed to reflect the refined character and premium atmosphere of the Genesis brand.

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]]> This project was a print design collection created for Hyundai Motors America. The client commissioned newspaper and poster advertisements for the Asian market, especially targeting Koreans. The designs focused on highlighting Hyundai’s key vehicle features and benefits, as well as promoting sales events and special offers to help increase sales.

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]]> Hyundai Motors America – Santa Fe https://wooyongdesign.com/projects/hyundai-motors-america-santa-fe/ Sat, 20 Dec 2025 06:40:39 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15788 This launch campaign introduced the all-new Santa Fe as a comfortable and safe vehicle designed for families. Centering on the key messages “comfort for the family” and “safety for the family,” the campaign featured a clever wordplay concept: by covering the letters “NAT” in “SANTA FE,” the remaining letters reveal “SA” and “FE”—visually suggesting “SAFE.” This memorable idea clearly positioned the Santa Fe as a vehicle that puts safety first and earned praise from the client, Hyundai Motor America.

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]]> This launch campaign introduced the all-new Santa Fe as a comfortable and safe vehicle designed for families. Centering on the key messages “comfort for the family” and “safety for the family,” the campaign featured a clever wordplay concept: by covering the letters “NAT” in “SANTA FE,” the remaining letters reveal “SA” and “FE”—visually suggesting “SAFE.” This memorable idea clearly positioned the Santa Fe as a vehicle that puts safety first and earned praise from the client, Hyundai Motor America.

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]]> Hyundai Motors America – Kona https://wooyongdesign.com/projects/hyundai-motors-america-kona/ Fri, 19 Dec 2025 07:26:21 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15811 A launch campaign for Hyundai Motor America’s youthful and stylish new Kona, executed across print advertising, building-scale OOH, and outdoor promotional booths. The campaign’s standout element was a full-building painted advertisement in the heart of Wilshire, Koreatown, Los Angeles, which captured public attention and helped drive the success of the Kona launch.

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]]> A launch campaign for Hyundai Motor America’s youthful and stylish new Kona, executed across print advertising, building-scale OOH, and outdoor promotional booths. The campaign’s standout element was a full-building painted advertisement in the heart of Wilshire, Koreatown, Los Angeles, which captured public attention and helped drive the success of the Kona launch.

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]]> Nongshim USA https://wooyongdesign.com/projects/nongshim-usa/ Wed, 17 Dec 2025 08:19:12 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15824 A promotional campaign for Nongshim’s flagship product, Shin Ramyun, featuring vibrant vehicle wraps inspired by pop art and animation. Activations took place in high-traffic areas popular with young audiences, including Los Angeles, Santa Monica, and Hollywood, introducing Shin Ramyun to new consumers, capturing attention, and driving product interest and sales.

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]]> A promotional campaign for Nongshim’s flagship product, Shin Ramyun, featuring vibrant vehicle wraps inspired by pop art and animation. Activations took place in high-traffic areas popular with young audiences, including Los Angeles, Santa Monica, and Hollywood, introducing Shin Ramyun to new consumers, capturing attention, and driving product interest and sales.

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]]> KGC Jung Kwan Jang https://wooyongdesign.com/projects/kgc-jung-kwan-jang/ Tue, 16 Dec 2025 21:29:49 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15836 A Christmas sales promotion campaign developed for KGC US, the American market of Korea Ginseng Corporation, Korea’s leading manufacturer of ginseng-based health products. The campaign aimed to increase awareness of the CheongKwanJang brand, promote its special Christmas offers, and maximize both product sales and promotional impact.

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]]> A promotional campaign for Nongshim’s flagship product, Shin Ramyun, featuring vibrant vehicle wraps inspired by pop art and animation. Activations took place in high-traffic areas popular with young audiences, including Los Angeles, Santa Monica, and Hollywood, introducing Shin Ramyun to new consumers, capturing attention, and driving product interest and sales.

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]]> China Airlines https://wooyongdesign.com/projects/china-airlines/ Mon, 15 Dec 2025 08:15:53 +0000 https://wooyong.ockorea365.com/?post_type=portfolio_page&p=15852 A Christmas sales promotion campaign developed for KGC US, the American market of Korea Ginseng Corporation, Korea’s leading manufacturer of ginseng-based health products. The campaign aimed to increase awareness of the CheongKwanJang brand, promote its special Christmas offers, and maximize both product sales and promotional impact.

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]]> A route-launch campaign promoting China Airlines’ new service from Ontario Airport to Taiwan. Built around the playful idea of adding Ontario’s “ON” to Taiwan—symbolizing that Taiwan is now switched “ON” from Ontario Airport—the campaign captured attention through airport digital displays, window decals, and promotional postcards.

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