This project focused on establishing the client’s brand identity through logo design, color guidelines, and brand guidelines. The main goal was to best represent the client’s products, define a strong brand direction, and support higher sales through effective branding....
This project was a print design collection created for Hyundai Motors America. The client commissioned newspaper and poster advertisements for the Asian market, especially targeting Koreans. The designs focused on highlighting Hyundai’s key vehicle features and benefits, as well as promoting sales events and special...
Created event promotion creatives for Hyundai Motors U.S.A. to support its sponsorship of the 2018 Russia World Cup. The campaign highlighted Hyundai’s role as a main sponsor and helped promote the brand through World Cup-themed marketing materials....
This launch campaign for the Hyundai Genesis G70 focused on its explosive power and exceptional luxury. The advertising concept was designed to reflect the refined character and premium atmosphere of the Genesis brand....
This launch campaign introduced the all-new Santa Fe as a comfortable and safe vehicle designed for families. Centering on the key messages “comfort for the family” and “safety for the family,” the campaign featured a clever wordplay concept: by covering the letters “NAT” in “SANTA...
A launch campaign for Hyundai Motor America’s youthful and stylish new Kona, executed across print advertising, building-scale OOH, and outdoor promotional booths. The campaign’s standout element was a full-building painted advertisement in the heart of Wilshire, Koreatown, Los Angeles, which captured public attention and helped...
A promotional campaign for Nongshim’s flagship product, Shin Ramyun, featuring vibrant vehicle wraps inspired by pop art and animation. Activations took place in high-traffic areas popular with young audiences, including Los Angeles, Santa Monica, and Hollywood, introducing Shin Ramyun to new consumers, capturing attention, and...
A Christmas sales promotion campaign developed for KGC US, the American market of Korea Ginseng Corporation, Korea’s leading manufacturer of ginseng-based health products. The campaign aimed to increase awareness of the CheongKwanJang brand, promote its special Christmas offers, and maximize both product sales and promotional...
A Christmas sales promotion campaign developed for KGC US, the American market of Korea Ginseng Corporation, Korea’s leading manufacturer of ginseng-based health products. The campaign aimed to increase awareness of the CheongKwanJang brand, promote its special Christmas offers, and maximize both product sales and promotional...
City88 is an electric scooter concept that blends modern urban mobility with retro-inspired elegance. Drawing inspiration from the flowing curves and iconic design elements of Vespa scooters, it features a sculpted body, a classic round headlight, and distinctive gold detailing. Designed for young people who...