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	<title>Portfolio Archive - Brian Wooyong Lee | Multi-disciplinary Designer</title>
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	<description>Brian Wooyong Lee is a multi-disciplinary designer with 13+ years in industrial, web, graphic, ai and marketing design for global brands and agencies.</description>
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	<title>Portfolio Archive - Brian Wooyong Lee | Multi-disciplinary Designer</title>
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		<title>Creative Strategies</title>
		<link>https://wooyongdesign.com/projects/creative-strategies/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Sun, 04 Jan 2026 14:00:28 +0000</pubDate>
				<guid isPermaLink="false">https://wooyong.ockorea365.com/?post_type=portfolio_page&#038;p=15585</guid>

					<description><![CDATA[<p>This project focuses on creating products that transform ordinary daily moments into experiences filled with wit and humor. Through practical yet playful product designs, we bring the concept of "Everyday Creativity" to life, delivering small surprises and joy to users' routines.</p>
<p>The post <a href="https://wooyongdesign.com/projects/creative-strategies/">Creative Strategies</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This project focuses on creating products that transform ordinary daily moments into experiences filled with wit and humor. Through practical yet playful product designs, we bring the concept of &#8220;Everyday Creativity&#8221; to life, delivering small surprises and joy to users&#8217; routines.</p>
<p>The post <a href="https://wooyongdesign.com/projects/creative-strategies/">Creative Strategies</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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		<title>Think Sink</title>
		<link>https://wooyongdesign.com/projects/think-sink/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Sat, 03 Jan 2026 23:54:14 +0000</pubDate>
				<guid isPermaLink="false">https://wooyong.ockorea365.com/?post_type=portfolio_page&#038;p=15605</guid>

					<description><![CDATA[<p>"Project Coastal Crisis" was a transdisciplinary initiative focused on designing effective strategies to address the challenge of sea level rise. Embedded within the "Design for Sustainability" studio in Art Center's Product Design department curriculum, the project challenged students to translate urgent scientific data on sea level rise and coastal resiliency into accessible public awareness campaigns and educational tools. Among the teams, "Think Sink" raised awareness through a provocative collection of clothing and everyday products designed to encourage people to visit an informative, educational website.</p>
<p>The post <a href="https://wooyongdesign.com/projects/think-sink/">Think Sink</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>&#8220;Project Coastal Crisis&#8221; was a transdisciplinary initiative focused on designing effective strategies to address the challenge of sea level rise. Embedded within the &#8220;Design for Sustainability&#8221; studio in Art Center&#8217;s Product Design department curriculum, the project challenged students to translate urgent scientific data on sea level rise and coastal resiliency into accessible public awareness campaigns and educational tools. Among the teams, &#8220;Think Sink&#8221; raised awareness through a provocative collection of clothing and everyday products designed to encourage people to visit an informative, educational website.</p>
<p>The post <a href="https://wooyongdesign.com/projects/think-sink/">Think Sink</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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		<title>iShop</title>
		<link>https://wooyongdesign.com/projects/ishop/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Thu, 01 Jan 2026 14:00:33 +0000</pubDate>
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					<description><![CDATA[<p>Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa.</p>
<p>The post <a href="https://wooyongdesign.com/projects/ishop/">iShop</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>iShop reimagines the grocery shopping experience by integrating a custom iPhone mounting system directly into the shopping cart handle. This hardware-software solution enables users to access the iShop mobile application hands-free throughout their entire shopping journey, transforming routine errands into efficient, digitally-enhanced experiences. The design prioritizes ergonomic comfort, universal device compatibility, and seamless user flow from list creation to checkout.</p>
<p>The post <a href="https://wooyongdesign.com/projects/ishop/">iShop</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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		<title>Flip</title>
		<link>https://wooyongdesign.com/projects/flip/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Wed, 31 Dec 2025 01:37:22 +0000</pubDate>
				<guid isPermaLink="false">https://wooyong.ockorea365.com/?post_type=portfolio_page&#038;p=15635</guid>

					<description><![CDATA[<p>Flip is an innovative convertible carry-on bag system that offers three interchangeable topper cases, enabling users to customize capacity based on trip duration and packing requirements. Beyond travel, Flip's modular design allows the topper cases to function as standalone storage boxes at home, promoting sustainable consumption through extended product lifecycle and multi-purpose utility. The design addresses the modern traveler's need for adaptability while reducing single-use luggage waste.</p>
<p>The post <a href="https://wooyongdesign.com/projects/flip/">Flip</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Flip is an innovative convertible carry-on bag system that offers three interchangeable topper cases, enabling users to customize capacity based on trip duration and packing requirements. Beyond travel, Flip&#8217;s modular design allows the topper cases to function as standalone storage boxes at home, promoting sustainable consumption through extended product lifecycle and multi-purpose utility. The design addresses the modern traveler&#8217;s need for adaptability while reducing single-use luggage waste.</p>
<p>The post <a href="https://wooyongdesign.com/projects/flip/">Flip</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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		<title>Esteem</title>
		<link>https://wooyongdesign.com/projects/esteem/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Mon, 29 Dec 2025 17:00:37 +0000</pubDate>
				<guid isPermaLink="false">https://wooyong.ockorea365.com/?post_type=portfolio_page&#038;p=15653</guid>

					<description><![CDATA[<p>Esteem is an automatic medication dispenser, communication aid, and walking support device designed for older adults. It explores how technology can improve quality of life and support health for seniors who may be excluded from rapid digital innovation.</p>
<p>The post <a href="https://wooyongdesign.com/projects/esteem/">Esteem</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Esteem is an automatic medication dispenser, communication aid, and walking support device designed for older adults. It explores how technology can improve quality of life and support health for seniors who may be excluded from rapid digital innovation.</p>
<p>The post <a href="https://wooyongdesign.com/projects/esteem/">Esteem</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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		<title>Durio</title>
		<link>https://wooyongdesign.com/projects/durio/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Mon, 29 Dec 2025 06:20:13 +0000</pubDate>
				<guid isPermaLink="false">https://wooyong.ockorea365.com/?post_type=portfolio_page&#038;p=15674</guid>

					<description><![CDATA[<p>Durio is an easel system designed for two children, featuring a paper roll and a clear acrylic board. Children can draw on the paper roll or the clear board using its exclusive pen and eraser. Durio helps open up children’s imagination.</p>
<p>The post <a href="https://wooyongdesign.com/projects/durio/">Durio</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Durio is an easel system designed for two children, featuring a paper roll and a clear acrylic board. Children can draw on the paper roll or the clear board using its exclusive pen and eraser. Durio helps open up children’s imagination.</p>
<p>The post <a href="https://wooyongdesign.com/projects/durio/">Durio</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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		<title>Cleveland</title>
		<link>https://wooyongdesign.com/projects/cleveland/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Sun, 28 Dec 2025 06:21:15 +0000</pubDate>
				<guid isPermaLink="false">https://wooyong.ockorea365.com/?post_type=portfolio_page&#038;p=15687</guid>

					<description><![CDATA[<p>Designed a Point of Purchase display concept for Golf Client Cleveland, created to showcase their premium golf club line in a retail environment. The concept emphasizes luxury, craftsmanship, and heritage, helping the products stand out in golf stores while reflecting Cleveland’s long-standing tradition and refined brand identity.</p>
<p>The post <a href="https://wooyongdesign.com/projects/cleveland/">Cleveland</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Designed a Point of Purchase display concept for Golf Client Cleveland, created to showcase their premium golf club line in a retail environment. The concept emphasizes luxury, craftsmanship, and heritage, helping the products stand out in golf stores while reflecting Cleveland’s long-standing tradition and refined brand identity.</p>
<p>The post <a href="https://wooyongdesign.com/projects/cleveland/">Cleveland</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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		<title>Martian Watches</title>
		<link>https://wooyongdesign.com/projects/martian-watches/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Sat, 27 Dec 2025 06:59:05 +0000</pubDate>
				<guid isPermaLink="false">https://wooyong.ockorea365.com/?post_type=portfolio_page&#038;p=15701</guid>

					<description><![CDATA[<p>Created a series of Point of Purchase display concepts for a range of clients, designed to serve as the final touchpoint between customers and products. Each display was developed to function as an effective sales representative in-store, tailored to the specific needs and conditions of each client while helping drive a sales increase of more than 12%.</p>
<p>The post <a href="https://wooyongdesign.com/projects/martian-watches/">Martian Watches</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Created a series of Point of Purchase display concepts for a range of clients, designed to serve as the final touchpoint between customers and products. Each display was developed to function as an effective sales representative in-store, tailored to the specific needs and conditions of each client while helping drive a sales increase of more than 12%.</p>
<p>The post <a href="https://wooyongdesign.com/projects/martian-watches/">Martian Watches</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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		<title>Ducati</title>
		<link>https://wooyongdesign.com/projects/ducati/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Fri, 26 Dec 2025 07:36:26 +0000</pubDate>
				<guid isPermaLink="false">https://wooyong.ockorea365.com/?post_type=portfolio_page&#038;p=15711</guid>

					<description><![CDATA[<p>Created a series of floor-standing Point of Purchase display concepts for a range of clients, designed to serve as the final touchpoint between customers and products. Functioning like an effective in-store sales representative, each display was tailored to the client’s specific needs and requirements while helping drive a sales increase of more than 10%.</p>
<p>The post <a href="https://wooyongdesign.com/projects/ducati/">Ducati</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Created a series of Point of Purchase display concepts for a range of clients, designed to serve as the final touchpoint between customers and products. Each display was developed to function as an effective sales representative in-store, tailored to the specific needs and conditions of each client while helping drive a sales increase of more than 12%.</p>
<p>The post <a href="https://wooyongdesign.com/projects/ducati/">Ducati</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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		<title>Alcon</title>
		<link>https://wooyongdesign.com/projects/alcon/</link>
		
		<dc:creator><![CDATA[wooyongdesign@gmail.com]]></dc:creator>
		<pubDate>Thu, 25 Dec 2025 05:32:57 +0000</pubDate>
				<guid isPermaLink="false">https://wooyong.ockorea365.com/?post_type=portfolio_page&#038;p=15722</guid>

					<description><![CDATA[<p>This project was developed for two clients, Alcon and Saks Fifth Avenue.</p>
<p>For Alcon, it was a color lens simulation app UX project that allowed users to virtually try on different colored lenses on their iPhone screen without wearing them physically. The application helped consumers preview how each lens would look on their own face through the camera, making it easier to choose the color they liked most. The concept was well received by the client.</p>
<p>For Saks Fifth Avenue, it was a personal shopping experience application design. The app allowed users to browse catalogs of nearly all in-store products, create mix-and-match outfits, and receive fully customized curation based on their personal taste and preferred fashion style.</p>
<p>The post <a href="https://wooyongdesign.com/projects/alcon/">Alcon</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This project was developed for two clients, Alcon and Saks Fifth Avenue.</p>
<p>For Alcon, it was a color lens simulation app UX project that allowed users to virtually try on different colored lenses on their iPhone screen without wearing them physically. The application helped consumers preview how each lens would look on their own face through the camera, making it easier to choose the color they liked most. The concept was well received by the client.</p>
<p>For Saks Fifth Avenue, it was a personal shopping experience application design. The app allowed users to browse catalogs of nearly all in-store products, create mix-and-match outfits, and receive fully customized curation based on their personal taste and preferred fashion style.</p>
<p>The post <a href="https://wooyongdesign.com/projects/alcon/">Alcon</a> appeared first on <a href="https://wooyongdesign.com">Brian Wooyong Lee | Multi-disciplinary Designer</a>.</p>
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