KGC Jung Kwan Jang
A Christmas sales promotion campaign for KGC US that increased CheongKwanJang brand awareness, promoted seasonal offers, and supported product sales.
Date
2017
Category
Graphic DesignA promotional campaign for Nongshim’s flagship product, Shin Ramyun, featuring vibrant vehicle wraps inspired by pop art and animation. Activations took place in high-traffic areas popular with young audiences, including Los Angeles, Santa Monica, and Hollywood, introducing Shin Ramyun to new consumers, capturing attention, and driving product interest and sales.