Kona Launch Campaign
A multi-channel launch campaign for Hyundai Motor America’s Kona, highlighted by a striking full-building mural in Los Angeles’ Koreatown.
Date
2017
Category
Graphic DesignA launch campaign for Hyundai Motor America’s youthful and stylish new Kona, executed across print advertising, building-scale OOH, and outdoor promotional booths. The campaign’s standout element was a full-building painted advertisement in the heart of Wilshire, Koreatown, Los Angeles, which captured public attention and helped drive the success of the Kona launch.