Client: Hyundai Motor America
Project: 2019 All New Santa Fe Launching Campaign
Story: Introducing the new Hyundai family SUV Santa Fe's Print Advertising Campaign, a visually striking and impactful initiative designed to showcase the ultimate family vehicle. I created a series of print ads that highlighted the SUV's spacious interior, advanced safety features, and sleek design, with bold headlines and striking imagery that immediately caught the attention of readers. To further engage with potential customers, we utilized creative design elements such as high-quality images as well as interesting typography, to make the ads stand out in a sea of other ads. I am proud of this campaign, it showcases our ability to create print ads that are not only aesthetically pleasing but also effectively communicate the features and benefits of the family SUV, and resonated with the target audience.