A holistic branding and website project for K-Town, a Korean restaurant in Istanbul, celebrating Korean food and culture through a modern, youth-focused visual identity.
2024
A holistic branding and website development project created for K-Town, a Korean restaurant in Istanbul, Türkiye. The project established a modern, engaging brand identity that celebrates the energy of Korean food and culture while appealing to a young, food-driven audience. The visual direction included a distinctive logo inspired by Korean cultural elements, supported by a cohesive identity system and high-quality food and lifestyle imagery. The website was designed with impactful visuals, clear informational content, and intuitive navigation to showcase the menu, dining atmosphere, and cultural character of the restaurant. The final experience positions K-Town as a contemporary destination for Korean cuisine in Istanbul.