China Airlines 'Taiwan On' Route Launch Campaign
A route-launch campaign promoting China Airlines’ new service from Ontario Airport to Taiwan. Built around the playful idea of adding Ontario’s “ON” to Taiwan—symbolizing that Taiwan is now switched “ON” from Ontario Airport—the campaign captured attention through airport digital displays, window decals, and promotional postcards.
Date
2017
Category
Graphic DesignA route-launch campaign promoting China Airlines’ new service from Ontario Airport to Taiwan. Built around the playful idea of adding Ontario’s “ON” to Taiwan—symbolizing that Taiwan is now switched “ON” from Ontario Airport—the campaign captured attention through airport digital displays, window decals, and promotional postcards.