Increase awareness of the face-lifted Hyundai Tucson & Santa Fe and boost sales.
Refresh the image of Santa Fe Sport as family SUV
Key Message
• Santa Fe is a partner of your family life. The car guides, support, and protects you and your family all the way through your everyday adventure
• Santa Fe’s enhanced safety and technology makes you to focus on your life, maximizing family life opportunities, funs and creativity
• Communicating major enhancement compared to previous model (Safety, Technology)
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