Gear Concept Development for EV Brand
Developed a cohesive collection of backpacks and lifestyle apparel tailored for a leading EV car brand, focusing on seamlessly integrating functional design with the brand’s sustainable and innovative ethos. The backpack combines ergonomic features, smart storage solutions, and recycled materials to enhance utility for modern drivers and eco-conscious consumers. Apparel items feature minimalist aesthetics, technical fabrics, and subtle brand cues, designed to reflect the brand’s progressive image and provide comfort for diverse activities—including travel, commuting, and active urban living. Each product aligns with the EV lifestyle, reinforcing the brand’s identity and emotional connection with customers through thoughtful details and responsible sourcing.