Client: China Airlines U.S.A.
Project: 'China Airlines on Ontario Airport'
The primary objective is to raise awareness of the new direct flight among Taiwanese American customers living in Orange County California, as well as other Chinese-speaking customers in the area. The secondary objective is to promote Ontario International Airport as a convenient alternative to fly from the Los Angeles International AirportKey 
Key Message: 
• Flying China Airlines out of Ontario Airport provides a more convenient, hassle-free option for travelers
• Less vehicle and foot traffic o Shorter wait time to go through security & luggage inspection
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