The primary objective is to raise awareness of the new direct flight among Taiwanese American customers living in Orange County California, as well as other Chinese-speaking customers in the area. The secondary objective is to promote Ontario International Airport as a convenient alternative to fly from the Los Angeles International AirportKey 
Key Message: 
• Flying China Airlines out of Ontario Airport provides a more convenient, hassle-free option for travelers
• Less vehicle and foot traffic o Shorter wait time to go through security & luggage inspection
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